Tired Of AB Testing? Sentient Uses Artificial Intelligence To Optimize Your eCommerce Sales Online
by Getting To Global 37m business marketing 1095 have seen this  


  • Exclusive company visit with Sentient Technologies
  • Learn about their products and tools to support your eCommerce
  • Part of the Getting To Global Series in association with the U.S. Commercial Service
  • On-demand access on any device

Case Study Overview

Have you tried A/B testing with the hope of increasing conversion and been disappointed by the results? 

Sentient Technologies has leveraged the power of artificial intelligence (AI) to help companies test thousands of combinations on their eCommerce sites and adapt to user preferences. 

Watch this company profile featuring interviews with senior management from Sentient to understand how AI is increasing efficiency of e-commerce and the products that are available to you. 

Your host is Joshua Halpern, Director of the eCommerce Innovation Lab at the Department of Commerce. 


Babak Hodjat, Co-Founder & Chief Scientist

Babak Hodjat is Co-Founder and Chief Scientist of Sentient, responsible for the core technology behind the world’s largest distributed artificial intelligence system.

Prior to co-founding Sentient, Babak was senior director of engineering at Sybase iAnywhere, where he led mobile solutions engineering. Prior to Sybase, Babak was co-founder, CTO and board member of Dejima Inc., acquired by Sybase in April 2004. Babak is the primary inventor of Dejima’s patented, agent-oriented technology applied to intelligent interfaces for mobile and enterprise computing – the technology behind Apple’s Siri.

He is a published scholar in the fields of Artificial Life, Agent-Oriented Software Engineering, and Distributed Artificial Intelligence, and has 25 granted or pending patents to his name.

Babak holds a PhD in Machine Intelligence from Kyushu University, in Fukuoka, Japan.


Todd Hay, Intelligent Commerce



Jon Epstein, Chief Marketing Officer

Jon Epstein is Chief Marketing Officer of Sentient, where he leads the branding, positioning and messaging for the company and its products. 

Jon’s career has included stints as founder and CEO of GameSpot, one of the top digital media brands for young adult males, as EVP and GM of Media for IGN Entertainment, another top media brand, and as president of Omek Interactive, the gesture technology company whose products are at the heart of Intel’s RealSense technology.

He has also served as CEO of Double Fusion, an in‑game advertising company, as president of GameSpy, a media and middleware company, and as CEO of Hawkes Remotes, a remotely‑operated underwater vehicle company. Most recently, Jonathan was a partner at Equity Search Partners, where he built top leadership teams for innovative technology start‑ups.

He has authored issued patents in fields as diverse as advertising audience measurement and fiber‑optic spooling technology for ROVs, and has a pending patent in use cases for 3D gesture recognition.

Jon received a degree in physical sciences from Harvard College.

DISCLAIMER: Prepared by the International Trade Administration. Links to websites outside the U.S. Federal Government, or the use of trade, firm, or corporation names within the International Trade Administration websites (export.gov and trade.gov) and presentation such as this one are for the convenience of the user. Such use does not constitute an official endorsement or approval by the U.S. Commerce Department of any private sector website, product, or service. When selecting content or links within this presentation, be aware that you are subject to the privacy and security policies of the owners/sponsors of this content, which may or may not include adherence to 508 compliance and other laws.

[See more] [See less]
1 Company Profile With Babak Hodjat, Co-Founder & Chief Scientist
Video course icon Origins
Video course icon Achievements
Video course icon Applications
Video course icon What Do We Mean By Artificial Intelligence (AI)?
Video course icon What Is The Future of AI?
2 How It Works With Todd Hay, Intelligent Commerce
Video course icon Creating The Catalogue
Video course icon Improving Your Conversion
3 Tailoring The User Experience With Jon Epstein, Chief Marketing Officer
Video course icon Massive Multi-Variate Testing
Video course icon Demo
Video course icon Pricing; International Reach
Video course icon Tips

Be the first to review

Go Top